Client Overview:
A small e-commerce business specializing in handmade accessories was struggling to gain visibility in a competitive market. Despite having unique products, their website ranked poorly on Google, resulting in minimal traffic and low sales.
The Challenge:
The client’s website faced multiple SEO challenges, including:
- Poor keyword targeting.
- Technical issues like slow loading speeds and broken links.
- Lack of optimized content for search engines.
They needed a complete overhaul of their SEO strategy to compete with larger brands in their niche.
Our Approach:
At Rank Forge Digital, we began by conducting a detailed website audit to identify pain points. Here’s what we did:
- Keyword Research: We analyzed their industry and competitors to identify high-value keywords that aligned with their audience’s search intent.
- On-Page Optimization: Titles, meta descriptions, and headers were rewritten to target focus keywords. Images were optimized to improve loading speed.
- Content Creation: We developed a content strategy that included SEO-optimized blogs and product descriptions, aimed at engaging users and improving rankings.
- Technical Fixes: We resolved broken links, improved website speed, and ensured proper mobile responsiveness.
Results:
Within six months:
- Organic traffic increased by 250%.
- 15 competitive keywords ranked on the first page of Google.
- Monthly sales grew by 180%, exceeding the client’s expectations.
Client Feedback:
“Rank Forge Digital transformed our online presence. Their expertise in SEO gave us the boost we needed to reach more customers. We’re thrilled with the results!”
